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The Pitfalls of Complacency

Avoid Complacency

We’ve all heard about becoming too complacent in personal relationships; taking a situation or person for granted and firmly believing that enough work has been done to maintain enduring harmony. It’s not until the person or situation is taken away that we realize we hadn’t given enough of ourselves to maintain the relationship.

Complacency can happen in a relationship to one’s business too. Perhaps you’re meeting your sales goals consistently and even surpassing projections. You’ve cornered a majority of the market share and have a solid client base with repeat business. Customers loyally recommend WorldVentures to their peers. You’re trusted, making a positive impact and providing exceptional customer service. What could possibly go wrong?

Unfortunately, fast success and a bulletproof attitude can blind you into thinking that the hardest part of building your business is complete and now you can slow down a bit and take a breather. But beware of the dangers of complacency—don’t fall into the trap of believing that your business will run itself without the fastidious attention you gave it at the beginning. 

This false sense of security is a sneaky trap that can destroy what you’ve built if your awareness falters. The conundrum here is maintaining your competitive edge and staying innovative, one step ahead of other companies and adversaries. WorldVentures provides the business tools you need to stay competitive and strategic, all backed with a holistic philosophy with you and your clients’ interests in mind.

There is always room for improvement in how you run your business. Initial growth and accumulation of clients can leave one feeling invincible. Yet, you still need to be actively developing your business, making connections, following up on leads, and preparing for imminent fluctuations of the market. Slowing down in the thick of success can be one of the biggest mistakes you'll ever make. The solution? Simply don’t get complacent and live by the mantra that improvement in all facets of one’s life is a continuous practice.